Lara Serrano
My name is Lara Serrano and I am the person behind Laretta.
After graduating in Economics and specializing in taxation, I decided to completely change my mind and pursue what truly moved me: design. That's how I entered the world of fashion, training at IED Barcelona and discovering a much more sincere and personal way of expressing myself.
Laretta was born from there: from the desire to create something unique, with calm, structure, and meaning. I've always been drawn to craftsmanship, to what's done well and without rushing, which is why we make each garment in our own workshop, to order, and with fabrics from national suppliers. I like to think that we don't make collections, but rather decisions.
Before dedicating myself to design, I was a skater and became a world champion. That experience taught me discipline, perseverance, and giving my all to what you love. Today, I apply that same commitment to every pattern, every seam, and every collection.
Thank you for being part of this.